Matcha & CO: a closer look at this Japanese matcha specialist

Updated 25/02/2026

When it comes to quality matcha, Matcha & CO is a name that often comes up among enthusiasts. This brand, focused entirely on Japanese matcha, puts emphasis on quality and authenticity. But what makes it stand out in the matcha world, and more importantly: how do you know whether its products suit your needs (ceremony, latte, cooking)?

The key points at a glance

• Japanese origin highlighted: Matcha & CO states that it imports matcha from Japan, with origins often cited as Uji and Kagoshima (check individual product pages for details).
• Complete range: ceremonial matcha, culinary matcha, and various blends and variations across the range.
• "Clean" positioning: the brand communicates a commitment to recipes free from colorants and preservatives (verify by checking the ingredient list for each product).
• Value for money: Matcha & CO generally positions itself as an accessible option within the specialist segment.
• Accessories: whisks, scoops, bowls and more, to complete the preparation experience.

A brand born from a passion for Japanese authenticity

Matcha & CO is not your typical brand. Founded by people with a genuine passion for Japanese culture, its mission has been to bring quality Japanese matcha to a wider audience. While many brands offer blends or powders of variable quality, Matcha & CO communicates a direct working relationship with Japanese producers in well-regarded growing regions.

That ethos comes through in the way the brand presents its products. Premium matcha is often associated with Uji, near Kyoto, a region frequently cited as a benchmark for ceremonial-grade matcha. Geographic origin can be a useful indicator, but only when it is clearly documented on the product page (region, producer or cooperative, harvest, milling, and so on).

Our approach at Thés & Traditions: our Shizuku Organic Ceremonial Matcha lists the ceremonial grade, organic certification and recommended preparation (whisked at 70°C) directly on the product page. We apply that same transparency across our entire Japanese matcha range.

A range designed for every level of matcha lover

One of Matcha & CO's strengths is its ability to offer a range suited to different levels of expertise. For newcomers, the "original" (entry-level) matcha is typically presented as a gentler introduction, with a measured bitterness that works well in milk-based drinks.

More experienced drinkers will naturally gravitate towards the "premium" references, generally described as more refined, more aromatically complex, and better suited to pure tasting. The best habit to develop: always check the grade, origin, and harvest and milling details when available.

The brand also goes beyond the essentials with a handful of original creations. The vanilla matcha, for instance, pairs the intensity of Japanese green tea with a warmer, sweeter note. For this type of product, it helps to distinguish between:

• Flavoured matcha (matcha + natural or artificial flavourings)
• Latte mix (sometimes with added sugar, powdered milk, etc.)

In every case, the ingredient list is the definitive reference.

For baking and cooking, culinary-grade matcha is often the right compromise: more affordable, designed to hold up to heat, while still delivering colour and flavour. Worth noting: culinary grade does not always have the same finesse and smoothness as ceremonial grade.

Our equivalent range at Thés & Traditions: for ceremonial grade, Shizuku Organic at €16.90. For everyday lattes, Aura Organic Matcha at €14.90. For something flavoured, Matcha Vanille at €16.90, and our latte trio: Vanilla, Strawberry and Chocolate-Hazelnut at €18.90 each.

Quality first: a no-compromise commitment

One of Matcha & CO's defining qualities is its attention to standards. According to the brand, products are organically certified, with sourcing aimed at delivering clean, traceable matcha. As always, check the packaging or product page for a certified organic label (and the name of the certifying body) for each specific reference.

Freshness is another pillar. Because matcha is sensitive to oxidation, Matcha & CO highlights a logistics approach designed to protect the product's qualities. Airtight, opaque packaging helps shield the powder from light and moisture.

According to the brand's communications, quality controls and batch analyses may be carried out. If this is a deciding factor for you (heavy metals, pesticides, etc.), look for explicit mentions such as "analyses available", "certificate of analysis", or a customer service team that can guide you.

Accessories for a complete experience

Matcha & CO goes beyond selling tea: the brand offers everything needed for a traditional preparation. The bamboo whisk (chasen) remains the most effective tool for producing a fine foam in usucha.

A measuring scoop helps standardise dosing, which matters when aiming for a well-balanced cup. These accessories are not strictly essential, but they make a noticeable difference to the result.

An electric frother is a practical time-saving alternative (particularly for lattes), though purists tend to prefer the chasen for the texture and the ritual it brings.

On the accessories side at Thés & Traditions: our traditional bamboo matcha whisk is €14.90, and our Japanese matcha bowls (Kurokumo, Hagoromo, Harukasumi) start from €24.90, each selected in our workshop.

Innovation and tradition: the signature creations

Matcha & CO does more than import: the brand also creates original wellness blends. The collagen matcha, for example, combines green tea and collagen, targeting a nutrition and beauty-conscious audience.

The matcha golden milk is another variation: a comforting blend inspired by spiced drinks. These creations respond to strong market trends. As always, it is worth checking:

• the ingredient list (sugar, sweeteners, flavourings, additives)
• the actual matcha content (if stated)
• the recommended use (latte, hot drink, recipe)

Value for money that sets it apart

In a market where quality matcha can command high prices, Matcha & CO aims to strike a balance between quality and accessibility. The brand generally highlights direct importing and an optimised cost structure.

The "original" matcha tends to be the entry point: a good starting place, especially in latte form. For premium products, comparisons should be made at equivalent quality: price per gram, origin, harvest, milling and transparency.

The customer experience at the heart of the approach

Matcha & CO understands that selling matcha is about more than the product itself: it is also about sharing a culture. The brand's website generally features preparation guides, recipes and educational content.

This approach is particularly useful for newcomers who may feel daunted by the preparation process. Detailed guides and explanatory videos help build confidence and enhance the overall experience.

Customer service is often described as responsive. With this type of product, that matters: for a purchase you can feel confident about, do not hesitate to ask questions (exact origin, harvest, certifications, usage advice).

What are the alternatives to Matcha & CO?

If you are weighing up several matcha brands, the simplest approach is to compare on four concrete criteria: origin, intended use (ceremony, latte, cooking), transparency (harvest details, certification, clear information) and price per gram. Here is our selection in perspective.

For most everyday uses (morning latte, occasional ceremony, exploring new aromas, or a complete gift set experience), our selection covers the same needs with clear pricing and sourcing information displayed on every product page.