who we are

A house of living traditions.

We stand for traditions that are lived today: precise gestures, genuine flavours, and moments that bring people together. A house where heritage inspires creativity, and where every cup becomes an invitation to share.

4,9/5 · over 2,000 verified customer reviews
Julien, founder of Thés & Traditions, in the shop
Julien, the founder

our story

A story of passion and sharing.

At Thés & Traditions, we have loved tea for a long time. It all began in 2016 in Dijon: Julien Huot opened an online shop and a small 25 m² store, with nearly 150 teas from the world’s finest plantations, mostly organic.

The shop quickly became a meeting place for the curious and tea lovers alike. The family grew, and so did the house: first Ahuy, then Provence, where our workshop has just expanded. Ten years on, the seven of us hand-blend and pack more than 300 teas and herbal teas in France.

We move forward with one simple idea: tea brings people closer. Every infusion is chosen to create connection, to accompany the moments that matter, the pauses that do us good. We want every cup to invite you to slow down, savour, and share a genuine moment.

Julien and the whole Thés & Traditions team

10 years of history

From Dijon to Provence, step by step.

  1. 2016

    The adventure begins

    Julien launches Thés & Traditions in Dijon: the online shop and a first 25 m² store, with nearly 150 teas, mostly organic.

  2. 2019

    A gathering place for enthusiasts

    The house moves to Ahuy, near Dijon, into 150 m² with its own shop: beginners and enthusiasts meet there in a warm, family atmosphere.

  3. 2023

    A growing family

    Over 300 teas and herbal teas, blended by hand and packed in France.

  4. 2024

    Heading for Provence

    Our workshop settles in Simiane-Collongue, a short drive from Aix-en-Provence.

  5. 2026

    10 years, a new chapter

    A new website and, in October, a 320 m² workshop in Bouc-Bel-Air.

  6. 2027

    Our doors are opening

    Our Bouc-Bel-Air showroom welcomes you: come to see, smell, taste, and leave with your next ritual.

our living traditions

The gesture, the taste, the joy of sharing.

Traditions are not meant to stand still: they live, evolve, and reinvent themselves. Ours take shape across three essential dimensions.

Tea picking on a plantation
01

The tradition of the gesture

Tea always begins with a gesture. Ancient, on the world's finest plantations. Skilled, in our blends. And simple, at home: brewing a cup for someone you love, taking a quiet moment for yourself, offering a break that does real good.

A Thés & Traditions blend being prepared in our workshop
02

The tradition of taste

Exceptional leaves and natural ingredients, often organic, sourced from the finest terroirs. We honour traditional recipes and dare to venture into bolder creations. Because a living tradition is one that dares.

Tea being served, a moment to share
03

The tradition of shared pleasure

Tea is a bond. The pleasure of sharing, of doing something good for yourself and others, of being together: morning tea with the family, an evening herbal infusion that soothes, a cup offered when someone drops by. Tea becomes a reason for generosity.

Between heritage and innovation, between the precision of gesture and the boldness of flavour, our purpose is to make every cup a moment of joy, connection, and discovery.

A family of tea lovers

Thés & Traditions is a team of seven people who share the same passion: bringing exceptional teas to everyone, with simplicity, curiosity, and a great deal of heart. We share, exchange, taste, and learn, always guided by pleasure, connection, and a deep love of tea.

7
passionate, side by side
+300
hand-blended teas and herbal infusions
2000+
verified customer reviews, rated 4.9/5

come visit us

We look forward to welcoming you, in Provence.

Our workshop is located in Bouc-Bel-Air, between Aix-en-Provence and Marseille. And from 2027, our showroom will open its doors to you.

Thés & Traditions
577 rue des Roseaux
13320 Bouc-Bel-Air
what our customers say

You say it better than we ever could.

9,9/10
14 verified reviews
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French House

Independent since 2016.

Fast delivery

Home delivery or click & collect.

Made with heart

In the south of France.

Customer service

A real voice at the end of the line,
Monday to Friday: 04 22 91 35 75.

letter from the house

Don't miss
a single drop.

Sharing, passing it on: our teas, our tips, the occasional unexpected idea, and little attentions just for you. Pure pleasure, ready to steep.