Retailer space

Tea wholesaler for your shop: stock the Thés & Traditions brand

Running a deli, a tea room, a gift shop or a concept store? Add a French, family-owned tea brand to your shelves: green teas, black teas, rooibos, herbal and fruit infusions, the vast majority certified organic, in ready-to-sell bags and tins, or loose-leaf by the kilo for cup-by-cup service. Thés & Traditions is a trusted organic tea wholesaler and supplier for retail professionals: you choose what you want, we pack it in our workshop in France and ship it fast, and your customers keep coming back for more.

Account set up in two minutes. Trade prices and suggested retail prices visible as soon as you log in.

  • 2016A family house in Provence
  • 450+Teas, herbal infusions, rooibos and matcha
  • OrganicThe vast majority of our range certified AB
  • 9.8/10Over 2,000 verified customer reviews
Our retailer offer

A turnkey brand for your tea shelf

No loose leaf to weigh, no labels to print, no range to dream up. You receive finished products, packed in France, with clear margins and easy reordering in just a few clicks.

1 Products ready to sell

Tea bags, tins and gift sets already labelled with the tea name, ingredients, brewing guide and barcode. Careful packaging in resealable pouches that lock in aroma and freshness. Put them on the shelf and they sell themselves.

2 Clear margins, from the very first glance

Every product in the trade catalogue shows the trade price and the suggested retail price. You know exactly what you earn before you even place an order. No surprises.

3 Real support

A starter pack tailored to your customers, the best-sellers by season, samples to taste, and a dedicated trade contact who knows every product inside out.

What your customers will find on the shelf

A range to fall for, from the classic to the indulgent

Black tea, green tea, white tea, oolong, rooibos, herbal and fruit infusions: a broad range, mostly organic, with timeless classics that reassure, signature blends that spark conversation, and gift formats that move all year round.

  • Organic Sencha green tea

    The great classics

    Earl Grey, English Breakfast, Darjeeling, organic Japanese Sencha, mint tea. The references everyone looks for, in organic versions.

  • Pistachio white chocolate rooibos

    The indulgent signatures

    South African pistachio and white chocolate rooibos, almond cloud, roasted apple and cinnamon. Indulgent recipes created in-house, with natural flavours, that keep customers coming back.

  • Chai black tea

    Teas with a story to tell

    Chai, Lapsang Souchong, oolong, white tea, fine teas from China, Japan and Ceylon (Sri Lanka). Everything you need to guide, introduce and build loyalty among customers who appreciate something special.

  • Discovery gift set with six teas and infusions

    Gift sets

    Discovery, Indulgent, Fine Teas, Christmas. The format that saves a birthday, a Mother's Day or a last-minute Christmas gift.

  • Almond Cloud herbal infusion

    Wellness infusions

    Organic herbal infusions: digestion, sleep, detox, ginger lemon, botanical blends. Caffeine-free, and very popular after meals and in the evening.

  • Roasted apple and cinnamon rooibos

    Seasonal specials

    Christmas tea, Halloween rooibos, iced teas for summer. A shelf that follows the rhythm of the year and gives customers a reason to return.

Three formats, to match what you sell

Every tea in the catalogue is available in all three formats. Mix and match freely within a single order.

  • 100 gThe resealable pouch

    Labelled, approachable, ideal for discovery and for a well-stocked shelf. The format that moves fastest in-store.

  • 100 gThe metal tin

    More premium, perfect as a gift and for gift shops. Keeps well and gets reused, which customers love.

  • 1 kgThe loose-leaf bag

    For cup-by-cup service in a tea room, hotel or restaurant, or to repack in your own way. Volume pricing on the kilo.

The full catalogue, with photos, origins, formats and trade prices, is accessible as soon as you open your account.

Who it's for

Those who give us shelf space

Very different businesses, one shared goal: to offer a quality tea that looks great, feels French and doesn't take over your day.

  • Delis & wine shops A tea shelf that holds its own alongside quality produce, with a story that's easy to tell.
  • Gift shops & home décor stores Gift sets, metal tins, accessories: things worth giving, at every price point.
  • Tea rooms & coffee shops Serve it by the cup and sell it to take away. Customers leave with what they just tasted.
  • Concept stores A brand with a clear identity, organic and French, that fits naturally into a curated selection.
  • Hotels, B&Bs & spas A welcome touch in the room, a sale at reception, infusions at the spa: an experience that extends the stay.
  • Organic shops & farm stores The majority of our range is AB-certified, with traceability guaranteed batch by batch.
  • Online shops Product photos, descriptions and listings ready to use on your website.
  • Corporate buyers & business gifts Gift sets for the festive season, in quantity and on time.
Why this brand

A brand your customers actually want to buy

Thés & Traditions is a family house from Provence. We select, taste and pack every tea ourselves, with leaves chosen harvest after harvest from trusted growers around the world. That's what gives the brand its consistency, and your customers a good reason to come back.

What you're putting on your shelf

  • A French brand, with a real face and a genuine story to share with your customers.
  • Mostly organic, with AB certification clearly visible on every product, packed in France.
  • Considered packaging, that stands out on the shelf and photographs beautifully.
  • Names that make you want to try them: Almond Cloud, Enchanted Night, Pistachio White Chocolate.
  • A brand already known online, with over 2,000 verified reviews: your customers may well have come across it already.

The terms, simply put

  • No large minimum order to get started: build your first order at your own pace.
  • Free delivery from €400 excl. VAT, with a €12.90 excl. VAT contribution below that threshold.
  • Straightforward payment at the time of order, by card or bank transfer.
  • Online reordering, any time, from your trade account.
  • Fast dispatch from our stock in Provence, with tracking, straight to your door.
How it works

Your tea shelf in four steps

Everything happens online, with someone available to talk things through if you'd prefer.

  1. Open your trade account Two minutes, with your shop name. You get instant access to the full trade catalogue.
  2. See your prices Trade price and suggested retail price on every product, with photos and descriptions included.
  3. Build your order On your own, or with our starter pack. Samples can be added so you can taste before you sell.
  4. Receive and sell Put it on the shelf, sell it, and reorder online whenever you need to.
Your contact

Julien Huot

Founder of Thés & Traditions

"When a shop joins us, the first thing I look at is its customers. A village deli and a city-centre concept store don't need the same teas. My job is to suggest the selection that will actually sell in your shop, not the biggest one."

Julien Huot founded Thés & Traditions in 2016. The house selects, packs and ships from its workshop in Simiane-Collongue, Provence, and works with retailers across France and Europe.

Questions from retailers

What we get asked most often

Is there a minimum order to become a stockist?

No. You open your account, browse the prices and put together your first order however you like. Many shops start with a small selection of around twenty references and expand based on what sells best for them.

What margin can I expect?

The trade catalogue shows the ex-VAT trade price and the suggested retail price for every product. You can see your margin item by item before you order. The suggested price is a guide only: you set your own in-store prices.

Do products arrive shelf-ready?

Yes. Every pouch, tin and gift set is labelled with the name, ingredient list, brewing guide, date and barcode. There's nothing to add, just put it straight on the shelf.

Can I taste before ordering?

Of course. We'll send samples targeted to the references you're interested in, or a representative selection if you're starting from scratch. Just get in touch and tell us about your shop.

What are the delivery times?

Orders are prepared in our Provence workshop and dispatched promptly with tracking. For a shop opening or a Christmas campaign, let us know a little ahead of time so we can set quantities aside for you.

Can you help us choose the range?

That's actually our favourite part. Tell us about your shop and your customers and we'll suggest a balanced starter pack of classics, indulgent blends, infusions and gift options, featuring the season's best-sellers.

Do you deliver outside France?

Yes. We supply trade customers in mainland France, Belgium, Luxembourg, Switzerland and across the European Union. Shipping costs are shown at checkout based on the delivery country.

Do you provide visuals and product copy for my online shop?

Yes. Photos, descriptions, brewing guides and regulatory information are available for every product, ready to use on your website or social media.

Want a tea shelf that delights customers, without taking over your day?

Open your trade account and explore the range, pricing and your margins in just a few minutes, with a tea supplier that understands retail. Or drop us a message and we'll put together a selection for your shop.

Thés & Traditions, 209 rue du Bouleau, 13109 Simiane-Collongue, France
04 22 91 35 75 · contact@thes-traditions.com

what our customers say

You say it better than we ever could.

9,9/10
14 verified reviews
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French House

Independent since 2016.

Fast delivery

Home delivery or click & collect.

Made with heart

In the south of France.

Customer service

A real voice at the end of the line,
Monday to Friday: 04 22 91 35 75.

letter from the house

Don't miss
a single drop.

Sharing, passing it on: our teas, our tips, the occasional unexpected idea, and little attentions just for you. Pure pleasure, ready to steep.