Thés & Traditions works with professionals looking to buy tea in bulk, become a stockist of organic tea, or launch their own brand. Over 450 references sourced from around the world, available loose-leaf by the kilo, as ready-to-sell products, or as private label. Packaged in our Provence workshops.
To meet the real needs of every professional, from the independent tea room to the hotel group, our offer is built around three complementary formats that you can freely combine.
The most flexible wholesale option: order tea leaves by the kilo, packed in sealed food-grade kraft bags. Ideal for tea rooms, tea houses, restaurants, hotels, spas and loose-leaf shops. Minimum 1 kg per reference, with fast delivery across France and beyond.
Our finished Thés & Traditions boxes and tea bags, shelf-ready to go. Earl Grey, Sencha, vanilla Rooibos, verbena herbal infusion and our signature blends. A natural fit for fine food shops, concept stores, gift boutiques and online retailers looking to expand their range without managing packaging.
Looking to launch your own tea brand? We guide you through every step: sourcing organic loose-leaf teas, crafting signature blends, custom packaging, branded labels, and production in France.
Every tea type is represented by carefully tasted references, chosen for their quality, their consistency in the cup, and the reliability of each batch. Many of our references are organically grown and AB-certified.
Earl Grey, English Breakfast, Darjeeling, Assam, Lapsang Souchong, Ceylon from Sri Lanka. A perfect fit for hospitality and fine food retail.
Organic Sencha from Japan, Chinese Gunpowder, Chun Mee, mint tea in the Marrakech style, and fruity blends.
Pai Mu Tan, Silver Needles, Milky Oolong, Tie Guan Yin. A premium range for high-end positioning.
Dark Pu-erh from Yunnan, raw Pu-erh, digestive blends. A fast-growing category in the B2B market.
Ceremonial Matcha from Japan, culinary Matcha, flavoured Matcha (vanilla, strawberry) for signature drinks and baking.
Organic natural Rooibos from South Africa, vanilla Rooibos, date-vanilla, original caffeine-free blends.
Verbena, chamomile, fennel, peppermint, sleep blends, digestive and wellness infusions. Herbs from Europe and the Mediterranean.
Fruity blends designed for cold brewing: seasonal summer references that keep sales moving all year.
Over 450 references available, with a regular rotation tied to harvests and our visits to producers. Full catalogue and B2B pricing available on request, once a trade account has been opened.
Since 2016, we have built lasting partnerships with a wide range of businesses. Our approach is always the same: understand your project, point you toward the right references, and adapt the packaging to your constraints.
Launching a tea brand is an exciting project, and a demanding one. Our private label and co-branding service is designed for entrepreneurs starting from scratch and established brands alike, looking to grow their range.
Our minimums are kept deliberately accessible to let younger brands get off the ground: starting from a few dozen to a few hundred units per reference depending on packaging, with production lead times of 3 to 6 weeks. For an exclusive signature blend, generally from 10 kg of mix upwards.
The wholesale tea market has many players. Here are the six concrete commitments that shape every relationship we have with our professional clients.
Based since 2016 in Simiane-Collongue, near Aix-en-Provence. A small, reachable team that follows every client personally. Our family built Thés & Traditions around a genuine French artisanal craft.
Every reference in the catalogue is tasted and approved. Our teas come from China, Japan, India, Sri Lanka, South Africa and other recognised terroirs worldwide, through trusted producer partners.
The vast majority of our catalogue is organically grown and certified AB under European organic standards. A small number of conventional references remain for the most sought-after classics.
All packaging takes place in our Provence workshops. This ensures the freshness of the leaves, full batch traceability, and the ability to produce small customised runs for private label clients.
Over 450 references: black, green, white, Oolong, Pu-erh, Matcha, Rooibos, herbal infusions, signature blends and timeless classics. Everything you need to build a complete range in a single order.
Julien Huot, the house's founder and manager, and his team are on hand directly: reference selection, price-to-quality balance, and planning ahead for peak seasons (Christmas, summer, back-to-school).
A simple, transparent process, built around genuine conversation and a precise quote rather than a sales pitch.
Everything you need to know before starting a partnership with us.
For loose-leaf tea by the kilo, the minimum starts at 1 kg per reference, with an opening order total kept deliberately accessible for smaller businesses. For private label and packaged products, minimums depend on the packaging chosen: we will give you precise figures after an initial conversation.
Yes, and we strongly recommend it for a first partnership. We put together a sample pack on request, either representative of the full range or focused on the references you are considering. The terms (complimentary, deductible from the first order, or paid) are discussed based on the scale of the project.
For loose-leaf tea and ready-to-sell products already in stock, allow a few working days for preparation, followed by standard shipping. For private label, lead times include label production and custom packaging: plan for 3 to 6 weeks depending on complexity.
The majority of our catalogue is organically grown and certified AB under European organic standards. A small number of conventional references remain, as they are among the most requested classics. Organic status is noted on each product listing.
Yes, we ship to trade clients in mainland France, Belgium, Luxembourg, Switzerland and more broadly across the European Union. For destinations outside the EU, please contact us directly.
You share your positioning, packaging requirements and target volumes. We propose a tailored selection of teas and infusions, refine the recipes together, then produce and package everything under your brand in our French workshops. The service covers organic loose-leaf teas, Matcha, Rooibos and herbal infusions.
Our teas come from the world's great producing regions: China (green tea, Oolong, Pu-erh, white tea), Japan (Sencha, Matcha, Gyokuro), India (Darjeeling, Assam), Sri Lanka (Ceylon), and South Africa (Rooibos). The herbs used in our infusions are sourced from Europe and the Mediterranean.
Our B2B pricing varies by format (loose-leaf by the kilo, ready-to-sell, private label) and volume. It is structured in tiers and shared on request once a trade account has been opened. We work with our partners with a long-term relationship in mind.
For initial orders, payment is due at the time of order (credit card or bank transfer). For recurring partnerships, 30-day end-of-month payment terms can be arranged after a few orders have been placed.
Thés & Traditions works with trade professionals (fine food shops, tea rooms, hotels, restaurants, spas, online retailers, brands in the making) with a coherent offer of teas, herbal infusions, Rooibos and Matcha, available loose-leaf by the kilo, as ready-to-sell products, or as private label.
Thés & Traditions, 209 rue du Bouleau, 13109 Simiane-Collongue, France
04 22 91 35 75 · contact@thes-traditions.com
French House
Independent since 2016.
Fast delivery
Home delivery or click & collect.
Made with heart
In the south of France.
Customer service
A real voice at the end of the line,
Monday to Friday: 04 22 91 35 75.
Sharing, passing it on: our teas, our tips, the occasional unexpected idea, and little attentions just for you. Pure pleasure, ready to steep.
Our website has changed, and so has our logo… but our house remains the same.
You will still find our carefully selected teas and infusions, our family spirit, and the same desire to share beautiful moments around tea with you.
