Tea is the most consumed hot beverage in the world. Increasingly aware of environmental and health issues, consumers, producers, and major brands in the sector are turning to organic tea, recognized for its antioxidant properties and numerous qualities. The range of organic teas and herbal infusions is expanding, and their sales are growing rapidly, especially in France.
Global production for a growing sector
China, particularly the Yunnan region, is the world's largest producer of organic tea. Beginning in the 17th century with the Netherlands, the tea market is now experiencing rapid growth. An increase of 6.6% is expected between 2020 and 2027, and 9.8% for green tea. Black tea remains the top-selling variety.
The current success of tea is the result of two actions launched in the 1990s to promote production and consumption. The development is accentuated by a strong demand for organic teas and herbal infusions and new varieties. However, it is slowed down by the steadily growing coffee market.
Teas and herbal infusions: plant-based beverages challenging brands and discerning consumers
Consumers of organic teas or herbal infusions, who have become connoisseurs, desire quality products and beverages. This trend intensified during 2020 with the Covid-19 pandemic. Millennials, who are environmentally conscious, are seeking authenticity and new taste experiences.
Organic tea, sustainable development, and fair trade are becoming concerns for consumers and major tea brands such as Lipton (Unilever group), Tetley, or Twinings. Distribution is focusing on loose organic tea, which is of better quality and more environmentally friendly than tea bags.
The healthy market for organic teas and herbal infusions in France
In France, organic tea figures show a growing market representing nearly 500 million euros. Two out of three French people drink tea (250 g per year) and one out of two drink herbal infusions. French businesses are adapting, and the turnover of tea trading shows full growth in sales and distribution methods. Tea room or store franchises are experiencing strong growth. French consumers do not hesitate to pay a higher price for organic teas or herbal infusions. The cup of tea still has a bright future.