Tea is the most consumed hot drink in the world. Increasingly mindful of the environment and health, consumers, producers, and major brands in the sector are turning to organic tea, recognised for its antioxidant properties and its many qualities. The range of organic teas and infusions is growing and their sales are booming, particularly in France.
Global production for a growing sector
China, and in particular the Yunnan region, is the world's leading producer of organic tea. Having started in the 17th century with the Netherlands, the tea market is today experiencing full growth. An increase of 6.6% is forecast between 2020 and 2027, and 9.8% for green tea. Black tea remains the number one in sales.
The current success of tea is the result of two initiatives launched in the 1990s in favour of production and consumption. Development is driven by strong demand for organic teas and infusions and new varieties. However, it is held back by the steady growth of coffee.
Teas and infusions: plant-based drinks facing the challenge of brands and informed consumers
Consumers of organic teas or infusions, who have become discerning connoisseurs, are looking for quality products and drinks. This trend intensified during 2020 with the Covid-19 pandemic. Millennials, mindful of the environment, are in search of authenticity and new taste experiences.
Organic tea, sustainable development, and fair trade are becoming the concerns of consumers and major tea brands such as Lipton (Unilever group), Tetley, and Twinings. Distribution is focusing on organic loose-leaf tea, of better quality and more eco-friendly than tea bags.
The good health of the organic tea and infusion market in France
In France, organic tea figures show a growing market worth nearly 500 million euros. Two out of three French people drink tea (250 g per year) and one in two drink infusions. French companies are adapting and the turnover of the tea trade shows full growth in sales and distribution channels. Tea room and shop franchises are growing strongly. French consumers are not hesitant to pay a higher price for organic teas or infusions. The cup of tea still has a bright future ahead.