Strong growth for organic tea figures

China, especially the Yunnan region, is the world's leading producer of organic tea. Starting in the 17th century with the Netherlands, the tea market is now experiencing strong growth. An increase of 6.6% is expected between 2020 and 2027, and 9.8% for green tea. Black tea remains number one in sales.

The current success of tea is the result of two actions launched in the 1990s to promote production and consumption. Growth is accentuated by strong demand for organic teas and herbal infusions and new varieties. However, it is slowed down by the steady growth of coffee.

Teas and herbal infusions: plant-based drinks challenging brands and discerning consumers

Consumers of organic teas or herbal infusions, who have become connoisseurs, desire quality products and beverages. This trend intensified during 2020, with the Covid-19 pandemic. Millennials, attentive to the environment, are seeking authenticity and new taste experiences.

Organic tea, sustainable development, and fair trade are becoming concerns for consumers and major tea brands such as Lipton (Unilever group), Tetley, or Twinings. Distribution is focusing on loose organic tea, which is of better quality and more environmentally friendly than tea bags.

The healthy market for organic teas and herbal infusions in France

In France, organic tea figures show a growing market worth nearly 500 million euros. Two out of three French people drink tea (250 g per year) and one out of two drink herbal infusions. French businesses are adapting, and the turnover of tea trading shows full growth in sales and distribution methods. Tea room or store franchises are growing strongly. French consumers don't hesitate to pay a higher price for organic teas or herbal infusions. The cup of tea still has a bright future.