Tea is the most consumed hot beverage in the world. Consumers, producers and major brands are increasingly concerned about the environment and health, and are turning to organic tea, which is recognized for its antioxidant properties and numerous qualities. The range of organic teas and infusions is growing and their sales are increasing rapidly, especially in France.
A worldwide production for a growing sector
China, and particularly the Yunnan region, is the world's leading producer of organic tea. Started in the 17th century with the Netherlands, the tea market is now growing rapidly. An increase of 6.6% is expected between 2020 and 2027, and 9.8% for green tea. Black tea remains the number one selling tea.
The current success of tea is the result of two actions launched in the 1990s to promote production and consumption. The development is accentuated by a strong demand for organic teas and infusions and new varieties. On the other hand, it is being held back by the steady growth of coffee.
Teas and infusions: plant-based beverages challenged by brands and informed consumers
Consumers of organic teas and herbal teas have become connoisseurs and want quality products and beverages. This trend has become even more pronounced in the year 2020, with the Covid-19 pandemic. Millenials, attentive to the environment, are looking for authenticity and new taste experiences.
Organic tea, sustainable development and fair trade are becoming the concerns of consumers and major tea brands such as Lipton (Unilever group), Tetley or Twinings. Distribution is focusing on organic tea in bulk, which is of better quality and more ecological than tea bags.
The healthy market of organic teas and infusions in France
In France, organic tea figures show a growing market that represents nearly 500 million euros. Two out of three French people drink tea (250 g per year) and one out of two drinks herbal tea. The French business is adapting and the turnover of the tea trade shows a full growth of sales and distribution methods. Tea room and store franchises are growing strongly. The French consumer does not hesitate to pay a higher price for organic teas or infusions. The cup of tea still has a future.